I was asked to create a brochure for Headway, a head injury charity, and their branch in South Staffordshire. Each year as many as
1 million people will have sustained a head injury.-135,000 of these cases
will be confirmed as a brain injury. People aged 15-29
years old are most at risk, particularly males.
The project aims were to create and improve their brand into one that would grow awareness of their work. Adding excitement and interest was deemed to be an important aim for the leaflet. The design of the leaflet was to steer clear of the stuffy and unhelpful designs of medical materials, and to inspire young sufferers to seek help.
Featuring a high-graphical design and plenty of images and testimonials of charity users, the final design is a bright and inspiring leaflet that will stand out in doctor's surgeries and promote the charity's work.